Privacy policy

Hookyu is operated by IEB Group LLC, a Wyoming limited liability company ("we"). This policy covers hookyu.com and the sample pack request form.

What we collect

When you request a sample pack we collect only:

• your name
• your work email
• your app, store or website URL
• your monthly ad spend range
• an optional note you choose to write

We also store where your visit came from (UTM tags and referring site), which headline you saw, your browser user agent, and a one-way salted hash of your IP address. We use the hash to stop spam and abuse. We do not store your raw IP address.

Analytics

We use PostHog to count page views and a few events such as playing a sample or starting the form. We do not record sessions. If your browser sends a Do Not Track signal, analytics does not load.

Why we use it

• to make and send your sample pack and follow up about it
• to understand which outreach channels bring useful conversations
• to protect the form from abuse

We do not sell your data and we do not use it to train AI models.

Who processes it

Our hosting provider (Vercel), our database provider (Railway), our email provider (Resend) and our analytics provider (PostHog) process data on our behalf. If you book a call, the booking tool you open (Cal.com) handles that booking under its own policy.

How long we keep it

We keep lead details for up to 24 months after our last contact, then delete them. You can ask us to delete them sooner at any time.

Your rights

You can ask to see, correct or delete your data, or object to how we use it. Email hello@hookyu.com. We reply within 30 days.

Changes

If we change this policy we will update the date at the top of this page.